Butterball Foodservice

Goal: When you think of turkey, you think of Butterball. But that didn’t mean chefs were always serving it. So our print, digital executions, and social media efforts did wonders in getting chefs to start talking turkey.

Role: Design, Development

Overview

As a household name, Butterball had managed to corner the B2C turkey market. Unfortunately, that was not the case across foodservice operators and chefs. As part of the digital design team, we were tasked with amplifying the Butterball Foodservice brand in order to increase recognition, loyalty, and trust.

Contribution

By carefully curating recipe ideas, inspiration, and visually-striking imagery, we produced designs with the intention of catching the eye of chefs and back-of-house staff. 

Through print ad placements in operator-geared publications, an increased social media presence encouraging engagement, and weekly email newsletter touches, we were able to better present Butterball to the decision makers.

 

 

 

Roles

  • Visual Designer
  • Front-end Developer

Deliverables

Visual Design:

  • High-fidelity design flats 
  • Wireframing

Development:

  • HTML5/CSS Ad Animation
  • Responsive development
  • Device and browser testing
  • Email marketing development

Specifications

Duration: Duration of employment

Tools:

  • Photoshop
  • Illustrator
  • Dreamweaver

 

Using Format